Global Consumer Trends

Gain an edge with our global consumer trends.

Discover the key trends fueling global growth, and how ADM can help you unlock winning innovation and opportunity.

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2022 Global Consumer Trends

Based on in-depth proprietary research and a network of trend spotters around the world, our annual snapshot highlights the key trend spaces poised to drive growth in the year ahead.

01 / 08

Nourishment for the whole self

Consumers are looking for wholesome nutrition to support their holistic well-being.

Plant-based lifestyles

Growth in a flexitarian approach to eating is driving demand for sustainable and healthy plant-based products.

Microbiome as the root of wellness

today’s consumers seek products that support gut health, immunity and overall well-being

Humanization of pets

Pet parents wish to support the physical and mental well-being of their furry family members.

Sustainable goodness

Sustainability is a moral imperative for today’s consumers.

Clean & transparent sourcing

Consumers now expect ‘clean label’ products that are sourced and produced responsibly.

Advanced renewables & biosolutions

There is increased demand for environmentally friendly products and sustainable solutions.

Precise & responsible animal feeding

Consumers are conscious of the animal product supply chain and seek quality and safety assurances.


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